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Assume the position…you fit the description!
It seems in recent weeks that Google is forcing Whitehat SEOs to go underground. With recent posts from Michael Gray and Lisa Barone it seems that Google is putting out an APB alert on all SEOs. So what happens if one of your websites was found to be guilty in the eyes of Google? In Lisa’s post “Fact: Viral Conversations faced more scrutiny because Michael is an SEO. …Google handles your site is both site-specific and SEO-specific. And they do hold grudges.” Now if a person’s website once got deindexed or penalized from Google’s index then they can fix the problem, and request a ‘reconsideration request’. The part in the form that bothers me...
Linking to Penalized Pages – Be Careful!
Linking to a penalized website can really hurt your own website. This is why it’s very important to know who you’re linking to when not using the ‘nofollow attribute’ on your external links and internal links. This is known as ‘linking to a bad neighborhood’. You can control what’s flowing in your website, and what’s pointing out. This is why Google will penalize you for linking to bad neighborhoods. Pointing an external link to a bad site will penalize the page that is pointing the link, and possibly your whole site. Not only does this apply to external links, this also applies to internal links to bad neighborhoods. Here’s my recent experience: I...
15 ways to lower your Bounce Rate
You probably found this post because you have a nice website that nobody seems to like. If you have an Ecommerce site, then having a high bounce rate is understandable. Google views a bounce as a visitor who visited 1 page, and didn’t visit any other page on your website. If they stayed 1hour on the page they landed on, and didn’t visit another page, then that would be considered a bounce. Everyone seems to ask the wrong question about reducing the bounce rate. When you look at your website your question should NOT be “How do I lower my bounce rate?’ It should be “How do I make my website ENGAGING?” Engaging – tending to draw favorable attention or...
LSI, Google Branding, Flash Pages, and more SEO Magic Dust
What’s with all this magic dust going around? A lot of this stuff is nothing new, but there’s a lot of people speaking about the ‘latest/greatest’. I’m sorry to break the bad news, but some of this is getting out of hand. There have been many websites that rank high, and LSI may little to do with the rankings. Example 1 A lot of these websites don’t think about LSI, and yet they rank high in the SERPs. Hackers are notorious for getting authority domains to create pages that will rank on Google. A great example of this is Yale & MIT hacked. These websites do not contain viagra but they were on the top pages of google for ‘buy viagra’. If these...
