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Google Just Killed Your Online Business
Google has been making a lot of changes to the SERPs, and it seems they are pushing a lot of well known brands to the top of the listings. One of their recent updates which I will coin as “Google Brand Links” can have a negative impact on online businesses. Online traffic visitors will generally search for keywords (not brands) to find a product online, and online businesses rely heavily on these ‘unbranded keywords’. If you were to search for ‘underwear‘ on Google, you’ll notice the first listing is freshpair.com. You’ll also notice that this company is not trying to go after branded keywords like “Victoria Secret”, “Joe Boxer”,...
Do Edu or Gov backlinks carry more weight?
I have always been a big believer of a link being just a link no matter where it came from. I have added lots of Edu and Gov backlinks to my site(s), and haven’t seen any difference compared to regular com/net/org backlinks. I’m writing this post because a lot of people ask me how many Edu/Gov backlinks will it take for their site to rank on page 1 of Google. The answer is NONE, and the answer is also A LOT. The reason why NONE is an answer is because I rank for a lot of sites that have NO Edu backlinks. Ex. Mortgage Rates (I rank for my state and other national keyterms) The reason why A LOT is an answer is because Edu and Gov backlinks are worth a lot because they receive a...
Why Digital Asset Optimization matters
DAO or Digital Asset Optimization is huge part of Off Page SEO. DAO is defined as Optimizing marketable assets for search engines & users. Basically, every digital asset you own should be optimized for the search engines, and for users utilizing the website’s search function. Here are a few examples of Digital Assets: Articles, Press Releases, Anchor text, Blog Posts, Micro Sites, Images, and even the profiles you create for social media sites or forums. Before anyone can begin with DAO, they must perform a keyword research. For Images • Image File Name - Use Baby.jpg instead of 345.jpg (place keywords in image file name) • Image Alt Text/Image title – Choose ALT instead...
Assume the position…you fit the description!
It seems in recent weeks that Google is forcing Whitehat SEOs to go underground. With recent posts from Michael Gray and Lisa Barone it seems that Google is putting out an APB alert on all SEOs. So what happens if one of your websites was found to be guilty in the eyes of Google? In Lisa’s post “Fact: Viral Conversations faced more scrutiny because Michael is an SEO. …Google handles your site is both site-specific and SEO-specific. And they do hold grudges.” Now if a person’s website once got deindexed or penalized from Google’s index then they can fix the problem, and request a ‘reconsideration request’. The part in the form that bothers me...
