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Affiliate Summit East Thoughts & Review

I just received a survey to fill out from my recent experience with the Affiliate Summit Conference, and I think blogging about it will help me express my ideas better. First…I was given a free Platinum Press Pass by the conference, and I am really thankful for that. I spent some time live tweeting the sessions, and will be posting it on my next blog post. Let’s go to Question 1 of the Survey The next Affiliate Summit is scheduled for January 9-11, 2011 in Vegas. How likely are you to attend this show? Already Registered Highly Likely Likely Doubtful Would Not Attend I picked HIGHLY likely. I haven’t registered yet because I’ll probably be submitting a speaking... 

Google Just Killed Your Online Business

Google has been making a lot of changes to the SERPs, and it seems they are pushing a lot of well known brands to the top of the listings. One of their recent updates which I will coin as “Google Brand Links” can have a negative impact on online businesses. Online traffic visitors will generally search for keywords (not brands) to find a product online, and online businesses rely heavily on these ‘unbranded keywords’. If you were to search for ‘underwear‘ on Google, you’ll notice the first listing is freshpair.com. You’ll also notice that this company is not trying to go after branded keywords like “Victoria Secret”, “Joe Boxer”,... 

Do Edu or Gov backlinks carry more weight?

I have always been a big believer of a link being just a link no matter where it came from. I have added lots of Edu and Gov backlinks to my site(s), and haven’t seen any difference compared to regular com/net/org backlinks. I’m writing this post because a lot of people ask me how many Edu/Gov backlinks will it take for their site to rank on page 1 of Google. The answer is NONE, and the answer is also A LOT.  The reason why NONE is an answer is because I rank for a lot of sites that have NO Edu backlinks. Ex. Mortgage Rates (I rank for my state and other national keyterms) The reason why A LOT is an answer is because Edu and Gov backlinks are worth a lot because they receive a... 

Why Digital Asset Optimization matters

DAO or Digital Asset Optimization is huge part of Off Page SEO. DAO is defined as Optimizing marketable assets for search engines & users. Basically, every digital asset you own should be optimized for the search engines, and for users utilizing the website’s search function. Here are a few examples of Digital Assets: Articles, Press Releases, Anchor text, Blog Posts, Micro Sites, Images, and even the profiles you create for social media sites or forums. Before anyone can begin with DAO, they must perform a keyword research. For Images • Image File Name -  Use Baby.jpg instead of 345.jpg (place keywords in image file name) • Image Alt Text/Image title – Choose ALT instead...