Charlotte SEO
SEO short for Search engine optimization, is the process of improving the amount of visitors or traffic coming from search engines. By optimizing the website and/or web pages the Search Engine Results Page SERP will yield a larger amount of visitors from search engines. SEO is also used to target specific key terms like Charlotte SEO. By targeting a specific keyword the website can receive visitors from a specific region of where their company is located.
There are over 200 factors in how a website may rank on a search engine. These factors are generally not offered to the public so the SERPs will not be manipulated by any single user or company. A search engine marketing can only offer an individual their SEO theories in how they obtain high rankings for quality keywords. They should also provide search engine results from websites they have or currently working on. This will demonstrate if their mindset for search engine optimization is closer to the 200 factors than other companies. Not all companies have the same experience or expertise, and the amount of knowledge they possess will be the turning factor for your success.
Most business owners do not understand the intricacies of search engine optimization. Business owners normally look for the bottom line of what’s it going to cost, and how much revenue it’s going to bring. Most fail to realize that SEO is a service not a product. A SEO company may complete the task of obtaining high search results, and the client may still not have an increase in sales or revenue. It’s important to understand that a website’s color, navigational usability, content, etc may affect the sale on a product.
Most banks have white backgrounds on their websites for a reason. Not many people are willing to put their private information on a black background website. Colors are very important in helping a user become a client not just a website visitor.
Most website visitors would like to find information within 1-2 clicks, and not have to search for it on a website. We live in a microwave generation where everything must be accessible from our fingertips within a few keystrokes or clicks.
Content is very important for a user to distinguish whether a website is just another sales page or an informational website. Informational websites appear to be more trustworthy, and authoritative.
To find out more information please visit Internet Marketing Services or SEO Pricing for our rates. Please visit our SEO blog for optimization tips.
Very Interesting article on SEO.. This can help the new comers in the SEO field..
Very interesting point about banks and the white background. My 2 banks have white backgrounds in the websites. Also, a good Sitemap or search page will get people to the information they want in 2 clicks.
Can you explain why people don’t want their private info on a black background?
People are sold on emotion. Colors play a major part in a sales presentation. White shows trust while a black color will make a site more devious. Google the keyword ‘blackhat’ and you will notice most of the websites have a black background. It amplifies the naughtiness of using blackhat techniques.
Very well said making more visitor you also have a good and rich content which is also known as link bait and of course positing your anchor text that lead Google in spidering its web. Link building follow naturally..
Thanks and more power
Robert – excellent point here re: background color. I can think of a few exceptions where a black bg might be a good thing – i.e. for a photographer showcasing their work, etc. but in general I totally agree… “content websites” should probably opt for a lighter or white background in most cases. certainly for banks.
I agree…SEO is a service not a product. This is where business owners need to understand other aspects besides the bottom line. Such as branding, online visibility, and advertising. Dont get me wrong at the end of the day it comes down to the bottom line, of course. But these other factors that dont produce direct sales must also be considered.