Google Branding True or False?
My response to Aaron Wall’s blog post Google’s New Search Engine Rankings Place Heavy Emphasis on Branding
My opinion is that “I don’t think it’s a case of branding”
It’s a case of having thousands of links pointing to your website with the keywords “airline tickets” or “auto insurance”.
Another thing is that those top websites are hiring SEO experts who are now optimizing their websites with the correct keyword title/description tag.
Every single site (except 1) has the keyword airline tickets in the title tag or the description.
Every single site (except 1) has the keyword auto insurance in the title tag or the description.
This is the ‘basics’ of SEO for Dummies
Never put your company name in the title tag or description.
It is a waste of space because people SEARCH FOR KEYWORDS not company names.
You can put your company name on the header/footer, but do not put it in the meta tag title or description.
Believe it or not…some people haven’t heard of travelocity but they will click it because it’s #2 on Google.
Branding a website IMHO is a waste of time.
Top ranking websites are now ranking because of social bookmarking.
Watch Matt Cutts video in 2006 where he says a good website should be good enough where a person will want to ‘BOOKMARK IT’ (3:10). I hardly search that often because now my favorite sites are ‘bookmarked’. Google knows this and this is why social bookmarks are the ‘new directories’, and now DMOZ/Yahoo is out. Here’s another link from an interview with Stephen Spencer and Matt Cutts. Matt Cutts clearly states that Google looks at social bookmarking links the same way as any other link. He also recently stated that SEO does consist of some sort of spamming. SEO spamming is commonly done by visiting social networks, social bookmarking sites, and other social media sites just to obtain a ‘backlink’ to your site.
Think about it folks
What’s more important?
1 link from DMOZ or 100 links from 100 different people who have bookmarked your site?
