HTML Meta Tag Description

Your HTML Meta Tag Description is very important if you’re looking to obtain more traffic from search engines. This is the second place where a vistor looks at to determine whether they will click on your website or not. Your sales pitch should be in your description tag not in your title tag. It’s important to pick a good description to have high click rate from search engines.

A SEO description tag is basically a description meta tag that has been optimized for the search engines. Description tags should contain your most important keywords, and should not be more than 2 sentences. It should be around 200 characters, and should have eye catching words that will convert search engine searchers to website visitors.

On my Meta Tag Title post I wrote about using SEO in title tags.

The example used was (not real)

Getting High Results with Lala’s Inc
Feb 1, 2007 … High results proven with Lala’s 10 year experience in the marketing industry. …
www.lala’sinc.com/ -

A lot of people wonder why a description will show the date with “…” following the the first/last part of the text. If your page does not contain a description tag then the search engines will pick one for you. In this case the search engines decided to use the date of the article, and the first sentence of the article. As you can see the description is vague, and it may not convert the search engine traffic to website visitors.

This is a better example

Getting High Results with Lala’s Inc
Receive high Search Engine Page Results with Lala’s 10 year experience in the marketing industry.
Convert Search Engine traffic to website visitors!
www.lala’sinc.com/ -

If we were to search ”High Search Engine Results” on a search engine then it would appear like this

Getting High Results with Lala’s Inc
Receive high Search Engine Page Results with Lala’s 10 year experience in the marketing industry.
Convert Search Engine traffic to website visitors!
www.lala’sinc.com/ -

If most of your description text is bolded then it would be a lot more appealing than the other results.

Here is a WRONG EXAMPLE of description tags. DO NOT stuff the description tag with keywords! It looks sloppy, and alot of search engine users can now spot a spammer with keyword stuffing.

Getting High Results with Lala’s Inc
Search Engine, SE, SEO, Search Engine Page, Search Engine Page Results, Traffic
www.lala’sinc.com/ -

One last thing is that many website owners confuse the title tag with the description tag. These two tags should be look at as writing movie titles. The title tags are the name of the movie, and the description is what describes the movie. Your SEO description should be short and concise. Make sure to use meta tag analyzers to view how your page will appear on Google. First impression is everything, so make sure to write something appealing in the description with 2 or 3 keywords.